Objectives

analysing digital identities and virtual masks as complex, multidimensional constructions within the contemporary media environment
developing an interdisciplinary theoretical framework that connects communication studies, sociology, cultural studies, philology, and economics in the study of digital identities
analysing narrative, visual, and rhetorical strategies used in the construction and maintenance of digital personas
investigating the relationship between self-presentation, audiences, and platform environments in the process of shaping digital identities
analysing the role of transmediality and the attention economy in the dissemination and valuation of digital identity constructions
exploring the ways in which digital identities are used as resources in communicational, market, and entrepreneurial practices
critically assess the sociological and cultural implications of digital identities within the context of contemporary digital culture
examining linguistic, discursive, and visual patterns that structure digital self-representation across different platforms
analysing security, ethical, and social risks associated with the construction and use of digital identities
contributing to the strengthening of interdisciplinarity and the popularisation of scientific knowledge about digital identities through publicly accessible and educational formats